We are a brand born from the need to create an authentic space — a place where we can be ourselves and where the community can feel free. What society offers doesn’t represent us. They told us the right path was to study, get a job, go into debt, and protect that job as if life depended on it. But somewhere along that path, dreams, passion, and art fade away.

We chose the opposite. We chose to be Incorrect. We’d rather live a real life, even a harder one, than follow what others call “success.” We don’t want to fit in — we want to express ourselves.

Incorrect is not just a brand; it’s a mindset. It’s the reflection of those who feel out of place, of those who turn “you can’t” into “watch me do it.” Every piece we create is born from art, rebellion, and self-belief.

To be Incorrect is to have the strength to walk your own path, the discipline to keep going, and the faith to know that everything is possible. We don’t seek a perfect life — we seek a real one.

We are Incorrect, and we’re not changing that.